08 Dec Lice business makes a killing

Twenty years ago, Adele Horowitz was experiencing every parents’ nightmare: finding out your kid has head lice, and then trying to get rid of the pests.

Horowitz remembers the comb snapping in half as she tried to remove lice and nits out of her daughter’s hair and then applying toxic products to her scalp to make sure the buggers were gone.

There had to be a better way. So Horowitz started Licenders, a professional lice-removal company, which is well, making a killing.